Top 3 Ways to Increase Your Klout Score

July 6, 2011

Most people would have a difficult time trying to find an upside in having your jaw wired shut. Well, fortunately Joe Fernandez was not one of those people and he certainly found that upside in 2007. After he endured jaw surgery and couldn’t speak afterwards due to the wiring, he found that he relied heavily [...]

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How to Get World-Class Recommendations on LinkedIn

March 23, 2011

With the rapid increase of LinkedIn members, potential employers are turning to the site to fill open positions within their company. That’s precisely why having a completed professional profile is beneficial whether you’re looking for a new career path or just interested in expanding your professional social circle. In the words of Joanna Ciolek, freelance [...]

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The BIG Secret to Making Money using Social Media

March 2, 2011

By now, I hope you’ve read my: Social Media Marketing 101: The Series, Part 1 Time to let you in on a secret… you DON’T make money using social media! Twitter doesn’t cut you a check for having 10,000 followers, and Facebook doesn’t reward you with a Christmas bonus if your business page gets a [...]

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The 3 Elements that Will Get YOU Traffic from Google, Forever

January 19, 2011

As a note: I use the term “Google” and “search engine” interchangeably. Google delivers over 85% of search traffic world-wide In fact, they deliver almost 70% of ALL TRAFFIC world-wide. Love ‘em or hate ‘em – it pays to please Google – which is why Google is the focus of all of my conversations on [...]

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5 Tips for Holiday E-Mail Campaign Success

November 21, 2010

We haven’t discussed e-mail marketing here too much, but it’s something I’m asked about all the time. Assuming you already have a solid list and an e-mail campaign in-place already, here are my 5 tips for getting the most out of it over the holidays – you just might earn yourself a nice Christmas bonus! [...]

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Social Media Marketing 101: The Series, Part 1

October 25, 2010

We are experiencing a fundamental shift in the way the world does business. The Internet reaches over 300 Million Americans nearly every day. Social networking sites like Facebook, Twitter and YouTube are now the #1 online activity. But what value do these online tools provide for business? In this course, marketers, entrepreneurs and other professionals [...]

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5 Biggest Misconceptions About Building YOUR Website

October 6, 2010

Unfortunately, many, many people I have consulted with have thrown away countless dollars because, for one reason or another they hired the wrong person or simply built the wrong site. Here are the Top 5 Biggest Misconceptions About Building YOUR Website – and it can save you thousands. Consider this tough-love. It’s probably not what [...]

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Top 5 Things YOU Should Do After EVERY Blog Post

September 30, 2010

If you’re a professional who is blogging – congratulations – you’ve already got your head in the game! But are you really taking full advantage of all the great content you’re creating? (It IS great, isn’t it?) One of the biggest misses people make is they only use their content once or twice! Here’s my [...]

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Social Media Marketing Sessions at Entrepreneur Week

September 15, 2010

This week was Lehigh Carbon Community College’s 2nd Annual Entrepreneur Week. It was an honor to be a guest speaker today. I was featured in two sessions, offering a primer on social media marketing – a small piece of the Social Media Marketing Series curriculum which Concur wrote for LCCC’s Leadership & Workforce Development Center. [...]

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