Are YOU where your customers are?

Nielsen – the TV ratings people – just issued their first report on Internet traffic declaring social media the #1 reason why Americans go online.

What makes this information different from the info that’s already been out there – like Alexa – is Nielsen isn’t measuring traffic so much as they are measuring the amount of time American’s spend with various sites online.

So technically, I guess it isn’t a report on “Internet traffic”. It’s probably the closest thing we have to “ratings” on the Internet.

Google is still the #1 most trafficked website in the World – reaching nearly half of all Internet users worldwide and almost 90% of users in the US while Facebook reaches about 70% of US Internet users.

However, Americans spend more time with Facebook than any other site… and by a wide margin.

From the New York Times coverage of the new Nielsen report:

During May, when the report was compiled, Americans spent 53.5 billion minutes on Facebook from computers at home and work. Behind Facebook during May was Blogger, at 723.8 million minutes; Tumblr, at 623.5 million minutes; Twitter, at 565.2 million minutes; and LinkedIn, at 325.7 million minutes.

Taking a quick cross-section of both of the lists it’s clear which new media properties are important to American’s. Google, Facebook, YouTube, Yahoo, Twitter, LinkedIn and Amazon are near the top of all the lists.

After seeing where people visit most and where they spend the most time, I ask you this…

How is your brand represented there?

Additional Resources:
Go here for a complete list of the most trafficked sites in the US from Alexa. Or go here for Nielsen’s new social media report.

Tagged as: facebook, google, marketing